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Our Guiding Principles

Who We Are. How We Roll.


Get In. Get Out. We believe in a 6-hour work day (including a 45-minute lunch/Vitamin D break). In our experience, working an 8-hour day is exhausting and chips away at our ability to maintain focus. In an effort to increase employee productivity and offer a better work-life balance, we prefer to work more intensely for a shorter period, so that efficiency + energy never dwindle.





Work-Life Balance. A couple more hours of free time each day = giving people the chance to achieve both their personal goals as well as their professional ones, such as cooking dinner or having the energy to break a sweat. We pride ourselves in the work that we do and love every minute of it, but we also know the importance of “life after work”. We do team dinners and a SkinOwl Selfcare Day every month (kite flying anyone?) while encouraging each other to make the most out of our weekends.





#MondayFunday. Because studies show post offices, grocery stores, dry cleaners, and gyms are the least crowded on Mondays, we see it as the perfect day to get ahead OR give yourself a “you-day” if the weekend didn’t allow for it. We want Monday to feel like Sunday 2.0.





You Can Sit With Us: We believe in having a very inclusive work environment. We are invested in each other’s well-being and aim to support each other wholeheartedly. Whether it’s making fun of eachother on Instagram or becoming “top friends” on snapchat, we can’t help but want confidantes vs. coworkers. While we all started off as strangers, we strive to build relationships that feel like family. There’s no “cool girl” mentality here—we’re all goofballs and proud of it.

Who CAN’T Sit With Us. Parabens, Aluminum, animals oils and fats, chloride, BHA and BHT, Butoxythanol, Coal Tar, 1,4-dioxane, Formaldehyde, Hydroquinone, Lead, Mercury, Methyl cellosolve, Mineral Oil, Nanoparticles, EDTA, PEG compounds,, PPG compounds, Phthalates, Polysorbates, Propanol, SLS (Lauryl or Laureth), Triclosan, and Synthetic Fragrances of any kind.

Do Right By The Earth. Our products are 100% vegan, cruelty-free, fragrance-free, and gluten-free. 95% of our packaging materials are recycled - from our glass bottles and packing peanuts to our Beauty Bar and Eye+ boxes. We ‘upcycle’ our bottles and into bud vases and and invite you to join in the DIY fun on the blog. 


It All Matters. In growing a business from the ground up, mistakes and errors are bound to happen. In challenging times, we find it important to acknowledge our frustrations and then dust the dirt off. We are journey-driven and results-driven. Ultimately, when the shimmering body oil finally launches after three label changes, we embrace that many of the values gained were in the journey, not the destination.


And above all...

Transparency, Authenticity and Vulnerability Will Get You Everywhere.

We want SkinOwl to be as transparent as our ingredient decks. We invite our clients and fans to join us in times of celebration and challenges. We believe that dealing honestly with each other, our customers, and our vendors; working in a supportive workplace; and, most of all, being good people are the three pillars of SkinOwl.

Signed by #TeamSkinOwl