Q: You're Annie Tevelin--But who is the SkinOwl?
A: The SkinOwl is my alter ego, adopted after years of
fighting off Annie Tevelin’s skin problems! My mission is to
be the voice of truth in an industry that is often confusing
to consumers. My sole mission is to educate people about
their skin so that skin care can be the catalyst to caring
about every genuinely important facet of their lives.
Q: How was SkinOwl born?
A: SkinOwl was born to fill a void in the cosmetic industry.
Like many of my customers, I spent a lot of time and
money on my skin, without many positive results. I wasn’t
getting anywhere talking to dermatologists, who would
only recommend harsh topical medications. Similarly,
store counter cosmeticians were intimidating and bent on
making me spend more money than I wanted on products
that gave them the fattest commissions. I, too, spent years
working for a Department Store cosmetic brand. It was
there that I realized there wasn’t a voice of truth in the
beauty industry. Everyone was after a sale. I knew I had
something more to offer.
Q: What is your skin care regimen and how has it
changed over the years?
I used to be a sucker for everything under the sun, an advertising campaign’s dream. But, after so many promises and guarantees failed to pan out, I realized I have really sensitive skin that needs some TLC. As a result, I know to wash, tone, treat, hydrate, and protect my skin with products that nurture and calm from the inside out. I always apply one full eyedropper vial of Argan Infusion, morning and night, to my skin as the cherry on top. When I don’t, my skin looks less supple and soft. This is a product where MORE is MORE. The more I use, the more of a difference I see
in my skin, my cuticles, and hair. I choose to stick with a regimen
because the skin likes routine. I repeat, the skin likes routine.
Q: There are millions of skin care lines to choose from--Why SkinOwl?
The first reason is that the products work. People see results
overnight, which is very important to today’s consumer. They want
to know what a product can do for them right now, not two weeks
from now. The second reason is that SkinOwl provides more than
just skin care; it’s a core component of total self-care too. It’s a
moment in your day when you get to stop and truly appreciate the
skin you’re in. Think about it this way: 3 minutes on your skin can
turn into 10 minutes in a bath tub, then 20 minutes reading a book
in a bath tub, and maybe that book is about Italy, and you leap out
of the tub to book that flight to Italy!
Q: Why is Argan Infusion an Integral part of SkinOwl?
A: SkinOwl sees skincare as a catalyst to self-care, wherein Argan Infusion’s main goal is to fight off inflammation, or STRESS to the skin. Most people suffer from some sort of stress, which can result in everything from wrinkles to acne to redness. It’s all connected! To end these skin-related problems, there’s only one way to start: Argan Infusion.
Q: Is Argan Infusion only for women?
A: No! Men love it as a nighttime moisturizer and as an after-shave!
Q: If you could tell women to do a few things to care for their skin--what would they be?
A: Research all of the confusing ingredients on the back of your product boxes. Drink water. Change your pillowcases every week. Use sunscreen & eye cream every morning.
Q: Lastly, What is the SkinOwl's favorite food? Mice?
A: No, Pizza :)